As horse racing enters 2024, several exciting trends are emerging. Technology is playing a pivotal role, with innovations like AI-powered race analytics and virtual horse racing offering new ways to engage fans. Sustainability is also gaining momentum, as tracks and events prioritize eco-friendly practices. The integration of blockchain for transparent betting systems is another development to watch. Additionally, global racing is expanding, with international events gaining popularity, bringing diverse talent to the forefront. Finally, fan experience is evolving, with more interactive and immersive elements being introduced, ensuring horse racing remains vibrant and accessible to future generations.
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